This is proving to be a big year for Saatva. In fact, Crain’s New York Business just named Saatva among the 50 fastest growing companies in the metropolitan area.
The Crain’s “Fast 50” celebrates the New York-based businesses with the highest three-year growth rates. With 729% revenue growth since 2014, Saatva joins the list at #30, alongside such names as Thinx, Peloton, Blue Apron, and Warby Parker.
It’s the second time in as many months that Saatva has been recognized for its impressive growth. In August, Saatva was also named to the Inc 5000 list of the fastest growing companies in the United States—for the fourth year in a row.
“The internet is awash with direct-to-consumer mattress sellers, but mattress maker Saatva has managed to carve out a profitable niche by going upscale,” notes Crain’s Judith Messina in her write-up on the company. She highlights a few of the reasons why Saatva has become the internet’s leading luxury mattress brand. The company:
- Partners with 18 factories to produce its mattresses, up from four in 2014.
- Uses eco-conscious production methods and materials, including organic cotton and springs made of recycled steel.
- Offers free “white glove” delivery and set-up, versus “install-it-yourself mattress-in-a-box competitors,” Messina writes.
- Has a 120-night risk-free trial policy, which helps ensure buyers are happy with their new bed.
- Recently launched a line of organic sheets and a pillow, with plans to introduce a fourth mattress and products such as comforters.
Key to Saatva’s continued growth is a brand awareness campaign, launched in September, featuring national TV and print commercials and a series of YouTube videos that answer frequently asked questions about the mattress-buying process.
Called “Sleep Enlightened,” the campaign hopes to empower consumers to make the best shopping decision, whether they choose to buy a Saatva product or not. “We guide instead of sell,” explains Saatva CEO Ron Rudzin. “We are becoming the company that is the sleep educator online.”
About the Fast 50
To be included on the list, companies must have been in business since December 31, 2014, or earlier and must have a minimum of $10 million in revenue for 2017. (Saatva launched in 2010 and posted $202 million in revenue in 2017.)
Additionally, only companies with headquarters in the New York area—which Crain’s defines as the five boroughs of New York City; Nassau, Suffolk, and Westchester counties in New York; and Bergen, Essex, Hudson, Morris, and Union counties in New Jersey—were considered. (Saatva has headquarters in Whitestone, New York.)
Saatva was also recognized for its sustainability efforts this year. Here, learn why Saatva won the Business Intelligence Group’s 2018 Sustainability Award.