Saatva Wants You to Ask: What’s It Made Of?

sustainable furnishings council

Now more than ever, it’s important to know what’s in your mattress. Does the foam contain toxic chemicals? Are the materials produced with respect for the environment? As a lead sponsor of the Sustainable Furnishings Council (SFC), Saatva has always had a firm commitment to eco-friendly business practices. We care about the planet, and about the health and well-being of our customers and employees. That’s why all of our mattresses are covered in 100% organic cotton and contain only CertiPUR-US foams that are made without formaldehyde, ozone depleters, or other toxins. It’s the reason we use natural thistle instead of harsh chemical flame retardants and choose recycled steel for our support coils.

We’ll always stand by this commitment, which is why Saatva is proud to support the SFC’s “What’s It Made Of?” initiative. The new program, a partnership with the American Sustainable Business Council, Center for Environmental Health, and Healthy Materials Lab at Parsons School of Design, encourages business owners to work toward full transparency in their supply chains. By asking suppliers “What’s it made of?”—and rejecting materials that contain potentially harmful chemicals—companies can ensure that consumers have access to healthier and more environmentally safe home furnishings.

“Sustainability is at the forefront of our business model,” says Saatva CEO Ron Rudzin. “One of the reasons we sell online is that by eliminating storefronts, we can significantly reduce our carbon footprint. What’s more, our nationwide network of factories means that mattresses travel less than 100 miles on average from their point of origin to a customer’s home. We support the Sustainable Furnishings Council because it shares our commitment to better, more environmentally friendly business practices.”

The SFC wants shoppers to get involved too: “We invite you to join with us in this effort, starting with signing The Pledge to ASK, “What’s it made of?” whenever you are shopping for furnishings products and materials.” The full text of the pledge reads as follows:

As a business leader I am concerned about the health of our world – my employees, customers, communities, and the global environment. I am committed to reducing the use of chemicals that pose harm to human health and the environment.

As a first step, I commit to ask my suppliers about the presence of the following chemicals of concern in the products that we produce, specify or purchase: flame retardant chemicals, fluorinated stain treatments, antimicrobials, vinyl and VOCs including formaldehyde.

For more information about SFC, go to

Learn more about Saatva’s green initiative.