Why Black Friday Mattress Sales Aren’t Always What They Seem

saatva black friday sales - image of mattress store employees

Black Friday, our nation’s annual shopping extravaganza, is right around the corner. Recognized informally since at least the 1950s, the holiday brings crowds of eager consumers to brick-and-mortar stores on the day after Thanksgiving. And although much of the day’s commerce now takes place online (spawning the related holiday “Cyber Monday” right on its heels), the tradition shows no signs of fading.

In 2017 alone, retailers earned a record $7.9 billion through Black Friday sales, an increase of nearly 18% from the previous year.

The origins of Black Friday

For all the hype surrounding it, the name “Black Friday” has always sent a mixed message. Multiple sources attribute it to the Philadelphia police, who first used it in the 1950s to describe the scene when huge crowds of shoppers choked the city streets on the day after Thanksgiving. Another popular theory has it that the term is a reference to retailer profits—the day during the year when businesses go from losing money to being “in the black.”

In recent years, critics have argued that the Black Friday buying frenzy has gotten out of hand. Shoppers will line up for hours, days—sometimes weeks—to get the best “doorbuster” deals. Some stores have even taken to opening on Thanksgiving day to accommodate the surge of foot traffic. Skirmishes and scuffles are not uncommon.

Things have gotten so heated that a number of high-profile retailers have started to scale back their Black Friday hours or even boycott the shopping holiday altogether. REI, for example, has run its #OptOutside campaign for the past three years, encouraging customers to forgo the trip to the mall and enjoy the outdoors instead.

Why Saatva doesn’t have Black Friday mattress sales

At Saatva, we’ve always been skeptical of Black Friday mattress sales—and, for that matter, mattress sales in general. Here’s why:

Black Friday sales aren’t always what they seem. Those one-day deep discounts? Most often they’re an indication that a product was sold at an inflated price in the first place. As we’ve noted before, huge markups allow mattress retailers to run sales of 50% or more, according to Consumer Reports. Combined with other confusing practices—like the same mattress model being called different things in different stores, so you can’t comparison shop—that makes it impossible to know if you’re getting value for your money.

Watch this video for more on why you shouldn’t shop at a mattress store on Black Friday:

You’re paying for more than the mattress. Even with deep discounts, mattress stores still have to cover a wide range of costs, from rent to sales commissions to inventory fees. As an online-only business, Saatva eliminates those costs—and passes the savings on to consumers. That means we can offer the same transparent prices, every day of the year. What’s more, you always know where your mattress is coming from, something that can’t always be said with Black Friday discount merchandise.

The clock is ticking. Black Friday is all about time pressure and snap judgments—exactly what you don’t want when making decisions about the quality of your sleep. Lying down for a few minutes on a mattress in the middle of a crowded store, under the eye of a salesman trying to close a deal, is no way to choose the bed you’ll be living with for the next 10 (or more) years. That’s why Saatva offers a 120-day home trial to make sure the mattress is the right one for you. Let’s say you do opt for a Black Friday mattress and decide later that you made the wrong choice. You may have to deal with limited return policies and expensive restocking fees—if you can return it at all.

Take our quiz to find out which Saatva mattress is right for you. 

What Saatva offers on Black Friday

Rather than run occasional discounts that distort the true value of our product, Saatva offers a consistently low price year-round. We aim to serve as many of our customers as possible with transparency and affordable luxury. Simply put, Black Friday makes it harder for us to offer these things, so we choose to opt out.

Learn More About Saatva Mattresses

Saatva Classic Innerspring

Our flagship luxury mattress is expertly engineered with coil-on-coil construction for durability, a layer of memory foam for enhanced back support, and a cushiony Euro pillow top for extra comfort.


Loom & Leaf Memory Foam

Premium memory foam, handcrafted in the U.S. with eco-friendly materials. Breathable organic cotton, cooling spinal gel, and layers of high-density support foam assure a cool, comfortable night’s sleep.


Instead, we offer the following commitments, Black Friday and every day:

  • Free white glove delivery nationwide
  • 120-day home trial
  • 15-year warranty
  • 24/7 customer support

With Saatva, you can try a mattress in the comfort of your own home for 120 days before deciding whether it’s right for you. If it’s not, we’ll give you a full refund and collect the mattress, less a $99 transportation fee. We value our customers’ satisfaction above all else. It’s that simple.

See what Saatva can save you this Black Friday.

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